Karencitta Signs Cebuano Music Producer, Ronnie Villa, To Her Artist Management Agency

When you think of the future of music production, you can't help but notice the incredible talents that are shaping the soundscape of today’s global entertainment industry. In Cebu City, Philippines, one name that stands out among the most promising new generation producers is Ronnie Villa. With over 80 million streams to his name, Ronnie is not just a product of his time—he’s defining it. When he came to my studio, I immediately noticed his humility, politeness, and respect for the space.

As a Global Creative Director, my role is not only to create and innovate but also to identify and nurture the right talent that will bring fresh energy and creativity into the ever-evolving world of music. In this highly competitive and fast-paced industry, I’ve seen the highs and lows that so many artists and producers face. The entertainment industry can be harsh, and it's not unusual for exceptionally gifted people to rise and fall quickly due to a lack of guidance, structure, and support. That’s why, when I meet someone like Ronnie, I can’t help but recognize how crucial it is to have the right people by your side.

Ever since I was a teenager, I've always had a knack for recognizing raw talent. It’s a gift that I’ve honed over the years, and it's something that has guided me in the countless collaborations I’ve had throughout my career. Talent isn't just about what you hear or see in the moment; it’s about feeling the potential and knowing that a person has the drive and vision to elevate themselves and everyone around them. With Ronnie, I didn’t need to be convinced—his curiosity spoke volumes, but it was the consistency he brought that solidified my belief that he was someone worth investing in. It’s rare to find that combination of skill, humility, and ambition in one person, and that’s why I’m particularly excited about what lies ahead for us.

This industry is full of incredibly talented individuals, but so often, without the right direction or mentorship, they can struggle to navigate the complexities of the business. The entertainment industry can be an unforgiving place, and without a strong foundation, many artists find themselves falling into pitfalls, their potential untapped or left unrealized. I’ve witnessed countless rising stars who’ve faded away because they didn’t have the proper guidance, the right people, or the tools to build a lasting career. That’s where I come in. As a mentor and creative leader, it’s my job to ensure that the talent I work with not only survives but thrives.

The key to success isn’t just about creating the next big track or hit single—it’s about building a career that is sustainable, impactful, and meaningful. And that’s exactly what I intend to help him do.

This is why I’m excited to officially welcome Ronnie Villa under my wing.

I’m honored to be a part of his journey as he takes the next step toward becoming one of the greatest producers of his generation.